Client results and case studies
We work with maritime businesses to make their value clear to customers and follow the commercial conversation through.
bid2board — making the customer benefit clear
2× in six months
Registered, active and paying ship-management companies each doubled.
The opportunity
The commercial opportunity was to connect bid2board's existing capabilities more directly to the ship-management team's daily work.
The shift in the conversation
Working with the team, we translated the product's technical strengths into a clearer customer proposition.
bid2board
Product strengths
A vessel-services platform with a supplier database and an easy-to-use interface.
Customer value
Save time arranging vessel services, compare offers against the same scope, and keep communication and service records together.
Clearer positioning supported repeatable outreach and follow-up, with the pitch refined through customer conversations. It also helped buyers explain the value to colleagues inside their company.
The result
Over six months, the number of registered ship-management companies doubled. Active and paying ship-management companies each doubled over the same period.
Working with Stavros at MPT gave us a clearer way to answer a simple question: why does this matter to the customer? He brought that focus into the pitch and the conversations around it. For us, the value was being able to turn what the platform does into reasons people could recognise from their own working day.
Propulsion Analytics — a clearer offer for busy technical teams
2 new clients
Signed for paid trials within five months.
The opportunity
Propulsion Analytics had developed expertise in machinery data, engine diagnostics and condition-based maintenance. MPT worked with the team to organise these capabilities around the pressures facing technical superintendents and a clearer path to buying.
The shift in the conversation
Working with the team, we translated the product's technical strengths into a clearer customer proposition.
DiEM
Product strengths
Machinery information and performance analysis brought together in DiEM.
Customer value
Start the morning with the machinery information you need in one dashboard, with less searching and switching between files.
EHC
Product strengths
Engine diagnostics supported by expert interpretation.
Customer value
A safety net when workload leaves too little time to inspect engine data closely.
DiEM became the central proposition, with EHC as additional support. Condition-based maintenance became a further step where the vessel's requirements and expected return justify it.
The result
Within five months, Propulsion Analytics signed two new clients for paid trials.
XAlpha AI — monetization, partnerships and audience growth
Past MPT engagement · January–August 2024
Stavros Papadakis served as Chief Operating Officer during the engagement.
$25,000revenue within four months
Generated by the monetization system launched during the engagement.
350+ projects in the B2B network
3,000+ additional Twitter followers in three months
The opportunity
For an early-stage AI platform, product development, audience growth and monetization need to work together. MPT's engagement with XAlpha AI combined operational leadership with product and commercial execution.
The work
Working with the team, Stavros coordinated product, marketing and monetization, and oversaw UX priorities informed by user behaviour and market feedback. The work included launching a monetization system, developing a B2B partnership network and running a structured marketing calendar.
The results
The monetization system generated $25,000 in revenue within four months. The business-development work built a network of more than 350 projects, while the marketing calendar helped add more than 3,000 Twitter followers in three months.
What I valued about Stavros was how closely he stayed involved in the work. As our COO through MPT, he helped set priorities and worked with the teams responsible for product, user experience and monetisation. He could discuss the direction of the business and then get into the details needed to move it forward.
Our current clients
What would progress look like for your business?
Our commitment is to generate sales revenue.
Let's discuss the customers you want to reach, the problem your offer solves and the commercial support you need in Greece.